Philosophy

An internet presence is a balancing act

A website must fulfil a number of different criteria.

It should look nice, be found well in search engines, be displayed quickly on the screen or mobile phone, be easy to update, and all this without a great deal of time and expense for the customer.

These are many goals that partly contradict each other. An elaborately designed page has high loading times and is not displayed quickly, and when using mobile internet access on the move, the display takes even longer.

In addition, websites with high loading times are disadvantaged in terms of search engine technology.

The search for the right path

Only an up-to-date website is interesting for visitors in the long run. But updating requires a certain amount of time. A simple updating system often does not allow for an extremely sophisticated design, and elaborate design is time-consuming and costly.

Search engine specialists know the techniques but often have too little knowledge of the website owner’s field of activity to carry out targeted search engine optimisation. The latter, in turn, has neither the knowledge nor the right tools for a search engine optimised internet presence.

Our philosophy

Media agencies are aware of the contradictory nature of the various objectives. Every internet company has to develop its own philosophy, which is always a balancing act of different objectives.

The client should therefore definitely check in advance whether this philosophy is in line with his ideas. To be honest, this decision is not easy for the client! That is why we have decided to document below exactly where we see the focus of our work.

[1] The most important thing for us is that your homepage is found very well on the Internet and in the search engines and that you have as many visitors as possible.

[2] Your website must be displayed quickly - whether at home on a PC or on the road on a smartphone or mobile phone, because, as we all know, the competition is only a mouse click away.

[3] Only an up-to-date website is a good website and updating it must be easy and uncomplicated for you.

[4] The website must be displayed properly on all PCs, notebooks, smartphones and mobile phones, regardless of the operating system used.

[5] The design must be appealing without distracting too much from the content.